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Discover the Details

We believe in quality over quantity. One of our essential goals is to slow down the pace of fast fashion. We strive for high-quality fabrics, luxurious and cashmere-soft feel, and products that easily transition no matter what you’re up to. Our comfortable women’s clothing and men’s sportswear are perfect around the house, on the beach, for a trip to the cafe, and everywhere in between.

Embody the carefree lifestyle you strive for with elevated essentials and luxurious basics. From women’s activewear to men’s fleece, we allow you to embrace and live in the moment no matter where you are.

Casual and Cool

Fundamental Coast is dedicated to quality, comfort, and style blended with true innovation. Every collection we release is created and curated to help you live your best California coastal life. We design for laidback lifestyles and people who need clothing that works for them. We have cashmere-soft knits and designer fabrics you’ll find yourself reaching for over and over again.

Learn more about Fundamental Coast and shop today.