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Our Story

 

 

 

 

The definition of Fundamental is “a baseline or platform to build upon. Our baseline is premium fabrics, refined fits and attention to quality.  Our inspiration for our garments comes from coastal society we live in. Surfing, skateboarding,the action sports evolution, the sex pistols, and everything else that has shaped our current view of our society. We won’t pretend we have reinvented anything but instead, are focused on our garments being the best they can be. Our collection defines casual sophistication.