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Our Story

The definition of Fundamental is “a baseline or platform to build upon. Our baseline is quality and style inspired by our youth but refined for today. We are a California based company with customer-centric goals. Premium fabrics, refined fits and attention to quality are what drives us. Our inspiration for our garments comes from what we have observed evolving in our society of coastal culture. Surfing, skateboarding, the action sports evolution, the sex pistols, hip-hop, cars, bikes, technology, and everything else that has shaped our current view of the world. We won’t pretend we have reinvented anything but instead, are focused on our garments being the best they can be and standing 100% behind anything we put our name on. F@*# all the hype that out there and stay focused on being real.